Parts Goals = Higher Profits

Lord William Kelvin (1824 –1907) stated: “If you can not measure it, you can not improve it.”  That theory is the basis of the Profit Blueprints® System.  We start by measuring the numbers critical to your success and then work with you to reach your targets.  We have the pleasure of working with Parts Managers who seize the opportunity to measure and improve the performance of their Departments.  Here is how Sébastien Vanier does it:

One French-Canadian Manager’s recipe for success:

Big Hairy Audacious Goals

+ Real-Time Posting of Daily/MTD Results

+ Delicious Treat Rewards for Achievements

= Record-breaking Achievements Every Month

Parts Manager Sébastien Vanier sets the standard for motivating the productivity of his staff, and that is just one of his many talents.  For over 4 years, Sébastien has been motivating his staff with posting the Department’s goals and the progress towards those goals.  He admits, at first the employees were skeptical about the ambitious goals and daily posting of the numbers; “but once they saw the improvements in their efforts and in their paychecks, they appreciated it!”

Besides Sales and Gross Profit goals, there is a lot of emphasis on answering the phones.  To give all Parts Counter People a chance to earn more, he allows Tech Counter People to answer phones when the Tech Counter is slow, and the Wholesale Counter People are allowed to help out at the Tech Counter when Wholesale calls are slow.

BIG HAIRY AUDACIOUS GOALS

Sébastien clearly embraces the philosophy of BIG Hairy Audacious Goals (BHAG), a term first proposed by James Collins and Jerry Porras in their 1994 book Built to Last: Successful Habits of Visionary Companies. BHAG encourages visionary goals that are strategic and emotionally compelling.  The folks who work for Sébastien know all about the goals because reaching individual goals is built into their pay plans.  Each year, Sébastien reworks and fine-tunes the goals, as the employees continue to exceed them.

REAL-TIME POSTING OF DAILY & MONTHLY RESULTS

Every employee knows where they stand on an hourly, daily, weekly, and monthly basis — thanks to the big-screen monitor in the Parts Department installed last year.  Super Bowl worthy screens keep the numbers in front of the team’s eyes.  It’s not just the Sales and Gross Profits that are monitored, the Incoming and Outgoing calls are tracked and shown in real-time. This measurement really took hold when the screens went up.  Before he started tracking and rewarding the telephone efforts, the number of abandoned calls ran between 15% —18%, afterward that number dropped to 8%.

DELICIOUS TREAT REWARDS

The Parts Employees don’t have to wait for the end of the month to be rewarded.  Incoming phone calls are monitored with the goal that all calls are being answered quickly and no one hangs up before the call is answered.  He first rewarded them with Tim Horton donuts and coffee on the following day if no calls were lost.  The staff complained that they were doing so well, they were gaining weight on all those donuts.  So the higher goal was raised to have 5 days throughout the month with no hang-ups: Yahoo! It’s Pizza Time!

Sébastien’s efforts not only produce great numbers, they produce camaraderie among the staff.  One week, there was a day when only 1 call was abandoned (that didn’t count against Pizza), but all the staff got into good-natured ribbing, trying to figure which Counter Person should have gotten that call and what he might have been doing when he should have been answering that call.
Thank you Sébastien for all of your efforts.

Best Practices That Can Boost Your Bottom Line

I always enjoy speaking with Dealership Managers; not just because I’m helping them, but because, for me, it is a reminder of why I do what I do.  I appreciate the stories I hear because they help me continue to improve the Profit Blueprints System and the Action Plans.  The following are three stories that reinforce why watching your numbers keeps your profits strong and why the Profit Blueprints System works to catch small problems – before they become big problems.

There are many components in Profit Blueprints that provide valuable information, but highlighting problems and opportunities using Smart-Colors is the part that saves you time—your most valuable asset.  Your financial statement shows current month and year-to-date information which is good data, just not great data.  It is easier to track a trend when you can compare your numbers to previous months’ numbers.  But the colors and clipart comments help the numbers tell a story.  It was the red that alerted Ron H., a Service Manager, to a problem.

You know how it is…you take a few days off and everything goes to hell in a hand basket.  (Okay, maybe it wasn’t that bad.)  But, it was at this time that the General Manager went to the Parts Manager to announce that the markup on sublet to their sister stores was going to be reduced from the standard markup.  Well when Ron, being astute and not color-blind, saw the sublet account that had never seen red a day in its life, suddenly appear like a hot fire ball, he got to the bottom of it. It seems there was a miscommunication and the Parts Department had reduced the markup on all sublet items.  Problem solved! Life is good and Ron can go back to being a super hero, knowing the extra set of eyes is watching to keep every account on track.

Best Practice: Changes in policies should be in writing and all involved parties should sign off that they understand the new process. 

While the red on his report helped Ron discover a problem, the same color helped Mike, a Body Shop Manager in Michigan, catch his problem with a vendor.  Mike, who is always trying to make a little more profit, watches every account like a dog guarding a new bone.  When he received his Profit Blueprints report, he saw the net of Paint and Materials percentage retained had dropped dramatically, thus it had turned red.  Mike followed one of the recommendation on the Action Plan: he had Accounting pull every invoice for supplies from the previous month and discovered that one company had over-billed him (inadvertently or intentionally) 10x the quantity he had ordered and received.  At this Dealership invoices went from directly from the Parts Department to Accounting.

Best Practice: Invoices should always be reviewed and signed by the Department Manager before they go to the Accounting Office.  Also, don’t forget to complete the purchase order with the expected total price.

Most Parts Departments hit the suggested targets for Gross Profit percentage with hardly ever getting into the yellow, let alone red.  We know if we charge too much for parts, we’ll lose Customers and if we charge too little, we’re just giving away profit.  The Parts Department is the baby bear in Goldilocks and the Three Bears and everything seems to be “just right” – most of the time.

Although the colors hadn’t gotten to red yet, the clipart comment added to the report pointed out to Jessie that the Gross Profit percentage on Counter Parts Sales had dropped two months in a row, without a huge Sales increase.  One month might be an anomaly, but two months indicated we should look into it.  The first thing Jessie did was run the detail of the Sale Account and the detail of the Cost of Sale Account…and low and behold one report was much longer than the other report.  Logic dictates that with Counter Tickets, the number of Sales and Cost of Sales entries should be the same (if there are no coupons). It seemed that a new discount had been added to Service Invoicing and was “mapped” to the wrong Account number, hitting the Parts Counter Cost of Sales instead of the Customer Pay Parts Cost of Sales.  Once corrected, Jessie was now able to see how much that new discount was reducing the Customer Pay Parts percentage, and all was right in the world of Counter Retail Parts.

Best Practice:  Monitor your Gross Profit Percentages, every month compared to previous months,  for unexplained changes. When you see something off, quickly get to the bottom of it and fix it. 

 

It Is All In The Details

As Customers keep raising the bar with what makes them happy, it becomes more and more important to pay attention to the details in your Dealership.  I am surprised by how much Customers continue to demand from Dealerships in a world where the number of businesses that “Wow” their Customers continues to decline.  Here’s a story about a small detail that we may not think about, but a Service Advisor did.

While Lloyd Schiller was conducting Service Advisor training in Iowa, Robby, a Service Advisor, commented on how much the Customers liked the new menus and the multi-point inspection forms.  However, now it’s a problem because all the extra paper work, combined with the invoice,  was filling the glove box.  Robby’s thought was “wouldn’t it be nice if the Customers had a folder to hold all of the Service paperwork, just like they get when they buy a vehicle?”  Well two months later, they had imprinted folders and “the Customers LOVE them!”  The good news is these inexpensive folders are a continual promotional reminder of the services you provide.

Another way to keep your Dealership’s name in front of the Customer is to do what Inskeep Ford in Greenfield, Indiana, does: a simple, but useful, air freshener with the Dealership’s logo and website imprinted on it.  It can be hung in the new and used vehicles once they’ve been prepped.  You can use it when delivering a new vehicle or it can be given to a Customer whose vehicle is in for service or is in the Body Shop.  Let the Customers know they don’t have to wait for a service appointment for a new air freshener; the Customers can visit your Dealership anytime and get a new one when the scent evaporates.

Small details can make a big impact on your Customer’s perception of your Dealership.  What can you do that keeps your name in front of your Customer – and keeps them coming back?

Benefits of a Mentoring Program in Your Dealership

Seventy-one percent of Fortune 500 companies offer mentor programs to their employees. If you don’t have a mentor program in your dealership, what’s stopping you from implementing a Mentor/Mentee program in your department and dealership?

A mentoring program is not just directing a new employee to ask seasoned employees questions, it is a relationship between a less-experienced employee and his or her mentor who is seen as a role model—someone to learn from and to look for advice when needed.

Benefits for the Dealership: Mentoring reduces employee turnover, improves workforce productivity, extends the careers of older employees, and grooms future leaders. A mentoring program encourages your experienced staff to spread their knowledge and best practices to new employees.

Benefits for the Mentee: The new employee will feel less isolated—less like the new kid. A formal mentor/mentee agreement gives the new employee “permission” to ask questions instead of muddling through a problem for fear of looking ignorant. Fewer mistakes will be made and the learning curve is shortened. This is a win-win for the dealership and the employee.

Benefits for the Mentor: Peter Drucker (developer of the management by objectives concept) said: “No one learns as much about a subject as one who is forced to teach it.” As a mentor you have a new appreciation of your skills, and you learn from your mentee. You become even more of an asset to your Dealership as you fine-tune your leadership skills.
Does it take a special person to be a mentor? Anyone who can answer yes to the following questions could be a good mentor:
• Do you enjoy working with people?
• Do you respect your colleagues?
• Do you recognize when others need help?
• Are you patient and tolerant when teaching someone?
• Do you enjoy your work and want to share that excitement with others?
• Do you have sufficient self-confidence to help someone move ahead without feeling threatened?
• Do you see mentoring as an opportunity for personal growth?
• Do you find helping others personally rewarding?

If you had a mentor that helped you, contact your mentor to say thank you; express your gratitude on social media or make a financial contribution to a local mentoring program in your mentor’s honor. Best yet, pass on what you received by becoming a mentor to a person in your dealership.

Make Your Express Service Center More Profitable

Maintenance Work is eclipsing Repair Work for Customer Pay visits, but it dims in contribution to Gross Profits.  Express/Quick Service Teams can increase Tech Efficiency, leaving us more time to sell recommended work and to increase our profits – if we take advantage of this extra time. Consider the following profit opportunities:

Upselling in Express Service

Multi-Point Inspection (MPI)

Provide your Customers with laminated blank MPI forms.  When you write-up your Customers, show them what visual inspections are being done on their vehicles while the vehicles are on the lifts.  On the back of the MPI form, show the benefits of maintaining their vehicles or have a copy of your maintenance menu.  Educate the Customers on the benefits of changing engine coolant, brake fluid and air filters, etc. to help sell the recommended maintenance that wasn’t sold during the vehicle write-up.  Reinforce that maintenance is less costly than repairs or expensive breakdowns. (When your laminated copies get grungy, please replace them.)

Have a decision-tree in place for when Customers buy recommended work and it will take longer than an hour.  Should we put the Customer in a loaner car or do we shuttle them to the mall/home/back work?  Will the work be done by a Main Shop Tech or by the Express Techs?  Do you have a Tech upsell bonus for work assigned to another Tech?  To sell and install more tires, consider a dedicated tire-change Tech.  Make the transition seamless to the Customer when a vehicle moves from the Express Shop to the Main Shop.

Have a maintenance menu which includes any additional time necessary to complete the work.  This makes it easy for the Customer to say, “Yes!”  When the Customer is expecting to get in and out in under an hour, the last thing he is thinking about is adding more time to the visit.  “We can take care of the cabin air filter today and you’ll still be out in under an hour.”  Your Express Service Team makes it easy to add services to the Repair Order without adding time.

Have a flyer available to promote your specials and your other departments.  If you would like an example, email us at brooke@profits4dealers.com.  This could also be printed in black and white and used on the back of Parts Counter Tickets or Repair Order Invoices – another opportunity to reach more Customers!

Add a Labor Operation Code for safety items found, but not taken care of at this visit.  The Labor Op Code, in some fashion should say (you can always check with your attorney): “Customer was advised of severe concerns regarding the vehicle’s safety.  I have declined the recommended work and will not hold the dealership liable should not completing this work lead to a system failure or an accident.”

X_________________________ (Customer’s Signature)

When Business is Slow

One of the killers to profit in the Express Service Center is paying Techs a clock hourly wage and not having any Customers for an hour or two.  If you can define specific days of the week and/or hours of the day where your business is slow, consider Happy Hour Specials, After School Specials or Coffee Break Specials to attract Customers to fill those hours.

If the slow times vary, how about a sign to put in front of the dealership?  (Oil Change – No Waiting.  Free Tire Rotation)  Cost of sign: less than $100.  When you get busy, bring in the sign.

Still no Customers?  Don’t waste the down time, use the time to refresh your
Techs and Advisors on inspection skills and selling skills.  Make a list of things that can be done when there is a gap in work.  Such as oil changes on company owned vehicles – loaner vehicles, demos and parts trucks.  Oil changes for retail trade-ins, leave the inspection and repairs for the higher paid Techs.  An Employee Perk! How about your Employees’ cars?  You are already paying the hourly Techs; the Employees pay for the oil and filter(s).

To further discuss how to make your Express Service Center (from performance-based pay plans to Advisors’ scripts to best practices) a real profit center, call us at 877.316.7418.

 

 

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