As Customers keep raising the bar with what makes them happy, it becomes more and more important to pay attention to the details in your Dealership.\u00a0 I am surprised by how much Customers continue to demand from Dealerships in a world where the number of businesses that \u201cWow\u201d their Customers continues to decline.\u00a0 Here\u2019s a story about a small detail that we may not think about, but a Service Advisor did.<\/p>\n
While Lloyd Schiller was conducting Service Advisor training in Iowa, Robby, a Service Advisor, commented on how much the Customers liked the new menus and the multi-point inspection forms.\u00a0 However, now it\u2019s a problem because all the extra paper work, combined with the invoice,\u00a0 was filling the glove box.\u00a0 Robby\u2019s thought was \u201cwouldn\u2019t it be nice if the Customers had a folder to hold all of the Service paperwork, just like they get when they buy a vehicle?\u201d\u00a0 Well two months later, they had imprinted folders and \u201cthe Customers LOVE them!\u201d\u00a0 The good news is these inexpensive folders are a continual promotional reminder of the services you provide.<\/p>\n
Another way to keep your Dealership\u2019s name in front of the Customer is to do what Inskeep Ford in Greenfield, Indiana, does: a simple, but useful, air freshener with the Dealership\u2019s logo and website imprinted on it.\u00a0 It can be hung in the new and used vehicles once they\u2019ve been prepped.\u00a0 You can use it when delivering a new vehicle or it can be given to a Customer whose vehicle is in for service or is in the Body Shop.\u00a0 Let the Customers know they don\u2019t have to wait for a service appointment for a new air freshener; the Customers can visit your Dealership anytime<\/b> and get a new one when the scent evaporates.<\/p>\n
Small details can make a big impact on your Customer’s perception of your Dealership. \u00a0What can you do that keeps your name in front of your Customer – and keeps them coming back?<\/p>\n","protected":false},"excerpt":{"rendered":"
As Customers keep raising the bar with what makes them happy, it becomes more and more important to pay attention to the details in your Dealership.\u00a0 I am surprised by how much Customers continue to demand from Dealerships in a world where the number of businesses that \u201cWow\u201d their Customers continues to decline.\u00a0 Here\u2019s a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9,11,6],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-dealership-best-practices","category-dealership-body-shop","category-dealership-sales-department","category-dealership-service-department"],"_links":{"self":[{"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/41"}],"collection":[{"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41"}],"version-history":[{"count":1,"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":42,"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/41\/revisions\/42"}],"wp:attachment":[{"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.profits4dealers.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}