People like to be thanked, especially if they have spent money with you.\u00a0 Customers have hundreds of choices, and they selected you to spend their money with today.\u00a0 If you\u2019ve done a good job, they will spend money with you in the future; if you\u2019ve done a really good job, they might recommend us to a friend. \u00a0We have a lot riding on today\u2019s Customers; so let’s never forget to sincerely thank them.<\/p>\n
Besides the customary verbal thank you, consider some of the following ways to say thank you to your Customers.<\/p>\n
1) Write a Thank You<\/em> card. \u00a0<\/strong>How much the Customer spent should make no difference.\u00a0 Imagine the \u201cWow! factor\u201d<\/em> when your Customer receives a handwritten note of thanks.\u00a0 Make it personal and sincere, and reinforce your appreciation for the Customer giving you the chance to sell him or her a vehicle, or take care of his or her vehicle.<\/p>\n 2) Give one Customer an over-the-top experience.<\/strong>\u00a0 What could you do that would leave the Customer telling all of his or her friends about the experience?<\/p>\n 3) Bring lunch<\/strong> to one of your Wholesale or Fleet Customers.\u00a0 If not lunch; how about donuts and fruit first thing in the morning?\u00a0 As the Department Manager, go out of your way to meet some of the Customers who make you successful.<\/em><\/strong><\/p>\n 4) \u00a0Reward your social media community<\/strong> with special announcements or exclusive specials. \u00a0If things are slow in your Department, what can you post that might attract a visit to your Dealership this week?\u00a0 <\/strong><\/p>\n 5)\u00a0 \u00a0Help your Customers learn something new.<\/strong>\u00a0 Think about your website, Facebook page or inclusions in email blasts \u2013 can you provide the Customer with useful information about maintaining their vehicle or an interesting fact about the history of your brand?\u00a0 <\/strong><\/p>\n